SB GROUNDWORK & GENERAL BUILDING
LOGO DESIGN
WEB DESIGN
PROJECT OVERVIEW

SB Groundwork & General Building is a Shropshire-based groundwork and building company delivering a wide range of services including patios, drainage, landscaping and general building works. The business required a modern website alongside a refreshed logo to better represent the quality of work and create a more professional overall brand presence.

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THE BRIEF

The existing branding and online presence did not fully reflect the standard of work being delivered on site. The business needed a new logo and website that clearly presented its services, demonstrated credibility through real project work, and made it easy for potential customers to get in touch.

The objective was to create a clean, consistent brand identity and a professional platform that appeals to homeowners while supporting future growth.

THE STRATEGY

The strategy focused on improving both brand perception and user experience.

A simplified, more modern logo was developed to create a stronger first impression and ensure consistency across the website and future marketing materials. Alongside this, the website structure was planned to present the full range of services in a clear and logical way.

Each core service was given its own dedicated section, allowing users to easily navigate the site and find relevant information. Content was structured to highlight quality workmanship and the breadth of services, while maintaining a straightforward and easy-to-use layout.
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THE DESIGN & BUILD

The design combines a clean, professional website with a refreshed visual identity.

The new logo provides a stronger, more recognisable brand presence, while the website uses a simple layout and clear structure to ensure ease of use across all devices. Strong project imagery is used throughout to showcase the quality of work and build trust with potential customers.

The site was built on WordPress, providing a reliable and scalable platform that allows the business to easily update content and add new projects over time.

THE OUTCOME

SB Groundwork & General Building now has a consistent and professional brand presence across both its logo and website.

The new platform clearly communicates the services offered, builds trust through real project work, and provides an effective tool for generating enquiries. The business is now better positioned to attract new customers and support continued growth.

“Mike was great to work with throughout. He understood exactly what we needed and delivered a website and logo that truly represent our business. The whole process was smooth and professional.”

Sam Barlow

Director | SB Groundwork & General Building

IT’S TIME TO RISE TO THE OCCASSION

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EMAIL: hello@risewebdesign.co.uk
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