The business required a complete rebuild of its website to modernise its image, improve usability and generate more enquiries through organic search. The project also included refined branding to elevate their overall presentation.
The objective was to create a modern, professional website that would improve brand perception, make it easier for homeowners to browse products and generate more enquiries organically.
The first step was rebuilding the entire site architecture. Products were restructured into clearly defined categories across windows, doors and conservatories, allowing both users and search engines to properly understand the offering.
Navigation was redesigned with a structured mega menu and dropdown system, making browsing simple and intuitive. Each product now has its own dedicated page, supported by search friendly URLs and logical internal linking to create strong SEO foundations.
All website content was written and fully optimised, including detailed product pages and helpful guides designed to support both users and organic visibility.
To strengthen trust and engagement, product installation galleries were added to every key page so visitors can immediately see real examples of completed work.
The design direction focused on creating a clean, modern and trustworthy feel that resonates with homeowners.
Layouts were simplified with stronger visual hierarchy and clear calls to action. Google Reviews were integrated to reinforce credibility, and design designer iframes were incorporated to enhance the browsing experience and help users visualise their options more effectively.
The website is fully mobile responsive, ensuring a seamless experience across all devices. Built on WordPress, the platform provides flexibility, performance optimisation and scalability for future growth.
Since launch, Hanmart has noticed a remarkable increase in leads generated through the website.
The new structure, clearer product breakdown and improved enquiry process have made it easier for homeowners to explore options and get in touch. Combined with stronger branding and enhanced trust signals, the website now works as an effective lead generation tool rather than just an online brochure.
Hanmart now has a professional, scalable platform that supports ongoing organic growth and properly reflects the quality of their work.
“Working with Rise has been easy. I’ve not been able to allocate much time to this project, but Mike has taken on board our ideas and come up with exactly what we imagined with minimal input from me. I would recommend Rise to any other small business who are putting off doing this for time reasons – it’s easier than I expected it to be!”
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